Today as I was exploring the AIGA website, which is the professional association for design, I came across a video I found interesting about a typography designer named Paula Scher. Typography is basically designing fonts and using words to convey a message. I love the way words can speak to a person. The way words are presented can really draw an audiences attention and can be very useful in advertising.
This picture is one of Paula Scher's works that she created for a dance studio.
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